4.        Do you have a program in place to measure your Internet ROI?

a.        Yes – Correct You are a savvy operator! Internet marketing is one of the easiest initiatives to measure; we are always surprised how many firms fail to do so. Tracking every dollar’s effectiveness is critical to success, especially in today’s business climate.

b.        No – Incorrect That’s too bad. Internet marketing is one of the easiest initiatives to measure. We can show you how to link online leads directly to your CRM system, providing incredible insight to your campaigns’ performance, regardless of the length of your sales cycle.