The types of tools and resources that your company invests in, as well as the processes and strategies you implement around them, says a lot to potential candidates about what you value most. Today’s workforce recognizes the benefits of great technology – increased productivity, speedier processes and procedures, and mobility and flexibility, just to name a few. Whether or not a company values technology becomes apparent to candidates early in the hiring process, where its use can provide many benefits to both parties. So, if you haven’t invested in updates to your digital strategy, now is the time to get on board before your competitors scoop up all the best talent! Below are some issues you can avoid by implementing a digital strategy into your everyday business operations:

Technology During the Hiring Process

There are several ways that a lack of digital tools during the hiring process can harm your potential for attracting top talent. Firstly, it’s difficult to get the word out that you’re hiring and can make you less reputable. The less awareness there is around your brand due to a lack of online visibility (think social media), the less likely a candidate is to apply for a position at your company. Having a website isn’t enough – you’ve got to establish your brand online in more than one way, and you need to be strategic about it.

“The less awareness there is around your brand due to a lack of online visibility, the less likely a candidate is to apply for a position at your company.”

Secondly, it’s important to offer candidates different ways to engage with your company during the hiring process. Don’t just request an email with a resume and cover letter – software tools offer different ways to get to know your candidates virtually, and lots of ways for you to give candidates info about your company. If you have the technological tools put in place, utilizing them during this process acts as a great introduction into how tech savvy your company is.

Technology’s Role in Retaining Talent

No new hire wants to struggle with your technology, whether that’s due to lack of training or because the tools are out of date and malfunctioning. Your IT strategy should include proper technology training, as well as consistent evaluations of current software and hardware to make sure it doesn’t need to be fixed or updated.

Employees are drawn to companies who utilize systems that make their job easier. The implementation of certain tech tools and strategies will enable employees to be more productive, eliminating frustration and leading to a sense of accomplishment. Employees who feel fulfilled by their work are far less likely to leave than those who feel like they struggle every day to be efficient.

“Employees are drawn to companies who utilize systems that make their job easier.”

We live in a time where technology is evolving every day, and if you’re not diligent about staying informed, you’ll fall behind your competitors. The work force of today is much more tech savvy than their predecessors and recognize the value that technology has to offer. In order to attract them to your company, you must stay up to date with changing tech trends and implement a comprehensive IT strategy.