We all know technology is important, very important – but not all business use technology the same. Every industry has a unique approach to putting their best foot forward in regards to their tech approach. But regardless of what you feel is necessary to compete, you need to be real about your approach. Awecomm President and COO, Dave Townsend, digs to the root of the issue and explains some key ideas to help you get focused when building your unique technology strategy.